IA About Us

Our story

InsightAsia was born in Jakarta in 1997.

From the outset our aim has never changed – to be of maximum value to our clients’ businesses and provide optimum all-encompassing research solutions. All elements of our offer are underpinned by rigour in our approach to each brief, a passion to uncover differentiating insights and a commitment to having a positive impact on our clients’ businesses and the people that these businesses serve.

Between 1997 and 2005 InsightAsia grew from its Indonesian core and offices were opened in Malaysia, Thailand and Singapore. Since 2007, we have expanded our footprint to include offices in Vietnam and the Philippines.

Now headquartered in Singapore, and enjoying over 21 years of successful business, our story continues to be told. With over 120 employees region wide we continue to grow our business by helping our clients to grow theirs.

Meet Our Explorers

We are Explorers – On a mission to Discover, Understand & Impact. Our journeys take us along backstreets, highways & rivers, into villages & homes across Asia. We have conversations with consumers, entrepreneurs, employees & social influencers to bring the understanding needed to inspire innovation, sharpen strategy and strengthen brand performance in Asia.

InsightAsia Leadership Team

Discovery Mindset

Exploration is at the heart of everything we do. We know how dynamic Asia is, how fast things change. We help you navigate this fascinating region and unravel the insights that can impact business growth.

Design Focused

We understand customer insight must inform & enrich design thinking. Whatever your challenge is … brand, communication, product, sensory, or service design we will work as your ‘Thinking partners’ to help you create the results your are seeking.

Working for Impact

We get out of bed in the morning to create an impact, not simply to do research. We want our work to enhance user experience, drive business growth and improve lives across the region.