Many factors are at play in how people express themselves online.
In Vietnam, a major social media platform saw an increase in platform policy violations by its users.
Research needed to be conducted to understand the cultural nuances, socially (un)accepted behavior, online behavior in general and local awareness and understanding of the company policy and guidelines.
A team of researchers, designers, content strategists and data scientists flew in to observe the fieldwork and sat down with our InsightAsia team in Vietnam.
Through a series of extended focus group discussions and reconvened mini-groups with those whose posts have been taken down as a penalty for community standard violation, we were able to map out the situation.
The research clearly showed that an educational element needs to be put in place to remind users of the community standards, to ensure a healthy use of the platform and a user friendly experience.