THE BRIEF To gather consumer’s feedback on the successfully launched model to guide improvements in future product developments and to

THE BRIEF To evaluate the appealing factors of client’s new model vs. competitors’ models in terms of designs, features, specifications

THE BRIEF To gauge preference of new colours and graphic designs of the new models. OUR APPROACH A Product Testing

THE BRIEF To determine client’s brand positioning vs. competitors. To understand attitude & motivations in vehicle brands & models, customer

THE BRIEF To ensure that customers are satisfied with their shopping and servicing experience, as well as to enhance customers’

THE BRIEF To ensure customers are enjoying excellent service with their sales and aftersales/ service process. OUR APPROACH A Customer