Updating rice cooker preferences, usage patterns, and purchase behavior in Vietnam’s household appliance market To examine rice cooker usage patterns, preferences, and purchase behaviors across Vietnam to inform
Market Context Vietnam’s credit card market reached a transaction volume of approximately $3.8 billion in 2024, growing at an annual rate of 12.5% (Source: State Bank of Vietnam
Usage & Attitudes Study Understanding consumer behavior, preferences, and trends in Vietnam’s beverage market Overview Market Context Vietnam Refreshment Beverage Market Size Source: Primary research/ EuroMonitor/ Nielsen, Government
Usage & Attitudes Study Understanding consumer experience across sales and service touchpoints Introduction & Methodology Introduction This study provides a comprehensive analysis of customer satisfaction in Vietnam’s automotive
Usage & Attitudes Study Understanding consumer behavior, preferences, and trends in Vietnam’s hair care market. Research Objectives Fieldwork Details Sample Size: 462. Demographics: Men & women aged 18-55.
InsightAsians are on a mission to spotlight, educate and act against indiscriminate use of single use plastic. We think the biggest threat to humanity & beautiful Asia is
Fantastic talk at InsightAsia Annual Retreat by Gary Bencheghib of Make A Change World learning about the world’s most polluted river, the Citarum River in Indonesia (video below). We care
This August Saw The Launch Of Go-Viet, A New Urban Ride-Hailing Company In Vietnam. Can Go-Viet Repeat The Phenomenal Success That Its Parent Company, Go-Jek, Has Had Since
We’re excited to announce that the InsightAsia Thailand office has finished renovations. It wouldn’t be a proper opening without the blessing of the holy Thai Buddhist monks for
THE BRIEF An UI/UX study to support the relaunch of an online game had been scheduled when Jakarta announced the partial lock-down due to COVID-19. The client couldn’t
News Flash: Malaysia This week Marjolein Winkelman chats with Suhaila, Research Director at InsightAsia Malaysia to get a quick update on how they are continuing to conduct research studies
THE BRIEF Research to understand the right route for a new packing design that communicates the brand’s new positioning. Key objectives were to ensure the new packaging design
