Return on Marketing Investment is a method that links marketing activities to sales & understands how each activity has impacted in driving sales in the short and ling
Ad Pre-testing is to evaluate new communication on their ability to break thru the clutter as well as ensuring that the intended message is conveyed. Advantages Applications Process
Placement of products in-home to evaluate usage and usability issues for refinement, improvement and new product development. Advantages Applications Process Output Detailed findings on usage experience, opportunities for
Mystery Shopping is a research method used to evaluate the quality of service, customer experience, and compliance with brand standards by sending trained “mystery shoppers” to interact with
A framework to evaluate customer experience and develop a customer experience strategy based on customer feedback. Advantages Process Drivers of Experience Need Identification Discriminating Groups
Based on our vast experience conducting home immersion, on site research allows us to see how consumers behave i.e. how they use a certain products, where are the
In-depth interviews (IDIs) are qualitative research methods that involve one-on-one conversations between a researcher and a participant. These interviews delve deeply into the participant’s perspectives, experiences, and opinions.
Conventional, yet highly applicable, directive, sensitive and interactive method of assessing consumers’ opinion and attitudes tangentially, ideas. Objectives Advantages Applications
InsightAsia has extensive knowledge on creating dashboard to help our clients make better, more informed and data-driven decisions through easy-to-digest data visualizations. Our dashboard is highly customizable to
A consulting and research product to partner with the client for brainstorming and ideation on business challenges and opportunities. Leveraging the experience of client functional teams and agency
Working session with client to distil consumer research findings into concept elements of: Insights, Benefits, RTBs (Reasons to Be) leading to full concept development. Advantages Applications Process
Develop and optimize original or evolutionary packaging and labelling designs. Advantages Applications Process
