An innovative, fast methodology designed to shortlist concepts without compromising on robustness. Advantages Applications Process
Process of using quantitative method to evaluate consumers’ responses to a concept / product at development stage (prototypes) or post launch to follow up on performance with competition
Quantify your brand’s strength thru a agglomerative model that considers all elements of Brand Equity. Advantages Process Output
A sensory analytics tool that integrates consumer feedback and expert panel evaluation to diagnose product performance and provide directions for improvement. Advantages Applications Process Output Research findings and
Develop retail mix elements and optimize shelf and stimuli options to maximize purchase motivation. Advantages Applications Process
Spontaneous interviews with ‘natural’ shoppers for quick assessment of retail mix effectiveness. Advantages Applications Process
Bespoke online communities of participants built around a similar interest or topic. Can be designed for pure research or to incorporate advocacy marketing. Advantages Applications Process Output Interim
For categories that need change by context. Using the 5Ws framework (who, what, when, where and why/why not?). Advantages Process Output
Goes beyond a look inside the home to understand the consumer’s life, where she spends time, what touchpoints she encounters along the way, her environment, her trip to
Examines the shopper in the consumer. Isolates the shopper to better uncover the shopping drivers and barriers in any retail environment along with a clear read on the
