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Kids playing
Qualitative Research

PlayDate©

Fundamental to understanding category usage habits and attitudinal segments that populate the category. Advantages Applications

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Woman smiling while reading on the phone
Qualitative Research

Thinking Room

InsightAsia’s ONLINE interactive board, designed for qualitative dialogue, investigation, ideation and co-creation. Advantages

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E-commerce
Qualitative Research

Consumer Journey

The consumer journey, also known as the customer journey or buyer’s journey, refers to the path a consumer takes when interacting with a brand or product, from initial

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Woman checking out a travel website
Qualitative Research

Web Usability/User Experience (UX)

Qualitative ‘experience design’ research to evaluate websites as an initial or on-going part of quality assurance.  Testing of actual online usage to determine issues in the key areas

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Three woman shopping
Quantitative Research Category

Usage & Attitudes Study

Fundamental to understanding category usage habits and attitudinal segments that populate the category. Advantages Process Output

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