
PlayDate©
Fundamental to understanding category usage habits and attitudinal segments that populate the category. Advantages Applications
Fundamental to understanding category usage habits and attitudinal segments that populate the category. Advantages Applications
InsightAsia’s ONLINE interactive board, designed for qualitative dialogue, investigation, ideation and co-creation. Advantages
The consumer journey, also known as the customer journey or buyer’s journey, refers to the path a consumer takes when interacting with a brand or product, from initial
Qualitative ‘experience design’ research to evaluate websites as an initial or on-going part of quality assurance. Testing of actual online usage to determine issues in the key areas
Fundamental to understanding category usage habits and attitudinal segments that populate the category. Advantages Process Output
Identify distinct customer segments based on these characteristics. Advantages