Based on our vast experience conducting home immersion, on site research allows us to see how consumers behave i.e. how they use a certain products, where are the
In-depth interviews (IDIs) are qualitative research methods that involve one-on-one conversations between a researcher and a participant. These interviews delve deeply into the participant’s perspectives, experiences, and opinions.
Conventional, yet highly applicable, directive, sensitive and interactive method of assessing consumers’ opinion and attitudes tangentially, ideas. Objectives Advantages Applications
Spontaneous interviews with ‘natural’ shoppers for quick assessment of retail mix effectiveness. Advantages Applications Process
Bespoke online communities of participants built around a similar interest or topic. Can be designed for pure research or to incorporate advocacy marketing. Advantages Applications Process Output Interim
Goes beyond a look inside the home to understand the consumer’s life, where she spends time, what touchpoints she encounters along the way, her environment, her trip to
Examines the shopper in the consumer. Isolates the shopper to better uncover the shopping drivers and barriers in any retail environment along with a clear read on the
Fundamental to understanding category usage habits and attitudinal segments that populate the category. Advantages Applications
InsightAsia’s ONLINE interactive board, designed for qualitative dialogue, investigation, ideation and co-creation. Advantages
The consumer journey, also known as the customer journey or buyer’s journey, refers to the path a consumer takes when interacting with a brand or product, from initial
Qualitative ‘experience design’ research to evaluate websites as an initial or on-going part of quality assurance. Testing of actual online usage to determine issues in the key areas
