Return on Marketing Investment is a method that links marketing activities to sales & understands how each activity has impacted in driving sales in the short and ling
Ad Pre-testing is to evaluate new communication on their ability to break thru the clutter as well as ensuring that the intended message is conveyed. Advantages Applications Process
Placement of products in-home to evaluate usage and usability issues for refinement, improvement and new product development. Advantages Applications Process Output Detailed findings on usage experience, opportunities for
Mystery Shopping is a research method used to evaluate the quality of service, customer experience, and compliance with brand standards by sending trained “mystery shoppers” to interact with
A framework to evaluate customer experience and develop a customer experience strategy based on customer feedback. Advantages Process Drivers of Experience Need Identification Discriminating Groups
Develop and optimize original or evolutionary packaging and labelling designs. Advantages Applications Process
An innovative, fast methodology designed to shortlist concepts without compromising on robustness. Advantages Applications Process
Process of using quantitative method to evaluate consumers’ responses to a concept / product at development stage (prototypes) or post launch to follow up on performance with competition
Quantify your brand’s strength thru a agglomerative model that considers all elements of Brand Equity. Advantages Process Output
A sensory analytics tool that integrates consumer feedback and expert panel evaluation to diagnose product performance and provide directions for improvement. Advantages Applications Process Output Research findings and
Develop retail mix elements and optimize shelf and stimuli options to maximize purchase motivation. Advantages Applications Process
