Quantitative Research Category
October, 2024
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Quantitative Research Category
Consumption Landscaping
For categories that need change by context. Using the 5Ws framework (who, what, when, where and why/why not?). Advantages Process Output
October, 2024
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Quantitative Research Category
Usage & Attitudes Study
Fundamental to understanding category usage habits and attitudinal segments that populate the category. Advantages Process Output
September, 2024
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Quantitative Research Category
Consumer Segmentations
Identify distinct customer segments based on these characteristics. Advantages
September, 2024
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