THE BRIEF China’s Gen Alpha gamers are a rapidly growing group, and understanding them is essential. Born into a world of digital technologies, this generation will play a
THE BRIEF To capture what it feels like to be a local in the city and get deeper into the essence of what makes the city unique. OUR
THE BRIEF To gather consumer’s feedback on the successfully launched model to guide improvements in future product developments and to stay competitive in the market. OUR APPROACH A
THE BRIEF To evaluate the appealing factors of client’s new model vs. competitors’ models in terms of designs, features, specifications and price sensitivity. To determine the most suitable
THE BRIEF To gauge preference of new colours and graphic designs of the new models. OUR APPROACH A Product Testing – Colour and Graphic Evaluation, paired with Usage
THE BRIEF To determine client’s brand positioning vs. competitors. To understand attitude & motivations in vehicle brands & models, customer loyalty as well as brand profile & purchase
THE BRIEF To ensure that customers are satisfied with their shopping and servicing experience, as well as to enhance customers’ experience at showroom and service centers. To make
THE BRIEF To ensure customers are enjoying excellent service with their sales and aftersales/ service process. OUR APPROACH A Customer Satisfaction Index (CSI) Survey was conducted through Computer
THE BRIEF To understand automotive market trend in Malaysia. To determine the demographic profiles of buyer status and vehicle types, as well as their purchase journey, vehicle usage
THE BRIEF A leading property developer aimed to create a new lifestyle beacon OUR APPROACH Qualitative focus group discussion (FGD) were conducted among shopping mall goers from different
THE BRIEF One major bank wanted to build more opportunity among its SME customers OUR APPROACH ReDesign approach was used to help understand pain points and more importantly
THE BRIEF A residential property developer would like to push out serviced residence targeting senior people. OUR APPROACH Qualitative focus group discussion among both active silver generations and
