THE BRIEF A leading company aims to develop a new product category. Since the product is innovative and unfamiliar in the market, hence the client would like to
THE BRIEF OUR APPROACH To address the client’s objectives, CLT was conducted with pre-recruitment. The main objective of CLT is to control the preparation procedure. The product tested
THE BRIEF A leading FMCG would like to get deeper understanding towards sensory performance of their oyster sauce and the main competitors. The aim was to find out
THE BRIEF A leading travel booking application sought to gain deeper insights into how consumers interact with their platform during the travel planning and booking process. The aim
THE BRIEF Describe what the client’s brief is. What specific problem or challenge does the client aim to address by conducting this research? OUR APPROACH What is our
THE BRIEF To understand the local experience (or lack thereof), in a social community website environment. More importantly, to build a foundational knowledge around cohort’s user experience and
THE BRIEF China’s Gen Alpha gamers are a rapidly growing group, and understanding them is essential. Born into a world of digital technologies, this generation will play a
THE BRIEF To capture what it feels like to be a local in the city and get deeper into the essence of what makes the city unique. OUR
THE BRIEF To gather consumer’s feedback on the successfully launched model to guide improvements in future product developments and to stay competitive in the market. OUR APPROACH A
THE BRIEF To evaluate the appealing factors of client’s new model vs. competitors’ models in terms of designs, features, specifications and price sensitivity. To determine the most suitable
THE BRIEF To gauge preference of new colours and graphic designs of the new models. OUR APPROACH A Product Testing – Colour and Graphic Evaluation, paired with Usage
THE BRIEF To determine client’s brand positioning vs. competitors. To understand attitude & motivations in vehicle brands & models, customer loyalty as well as brand profile & purchase
