THE BRIEF A leading FMCG brand aimed to evaluate its brand health and equity. The goal was to understand how the brand is perceived by consumers, measure its
THE BRIEF A leading fabric care product company aimed to evaluate consumer preferences for the scent of their new laundry detergent. The goal was to understand which scent
THE BRIEF A leading infant formula brand aimed to evaluate the impact of probiotics on infant health and development. The goal was to understand how probiotics could benefit
THE BRIEF An online shopping app aimed to understand the factors that drive users to make purchases (triggers) and the obstacles that prevent them from completing transactions (barriers).
THE BRIEF An insurance company sought to enhance its market strategy by understanding the diverse needs and preferences of potential customers. The aim was to identify distinct market
THE BRIEF A leading healthcare provider aimed to evaluate patient satisfaction at clinics and hospitals across 31 cities and provinces in Vietnam. The objective was to identify the
THE BRIEF An automotive industry client aimed to evaluate dealer compliance in terms of sales and maintenance/repairing services. The goal was to understand the adherence to standard operating
THE BRIEF The client is considering a change in the material used for their existing adult diaper and seeks to evaluate whether the performance of the new material
THE BRIEF The client is seeking to conduct a Car Clinic to test their new 7-seater prototype before launching it in the market. With the Malaysian automotive market
THE BRIEF The automotive industry in Malaysia is increasingly competitive, with more brands entering the market in recent years. In such a dynamic environment, delivering exceptional customer experiences
THE BRIEF A leading company aims to develop a new product category. Since the product is innovative and unfamiliar in the market, hence the client would like to
THE BRIEF OUR APPROACH To address the client’s objectives, CLT was conducted with pre-recruitment. The main objective of CLT is to control the preparation procedure. The product tested
