THE BRIEF An online shopping app aimed to understand the factors that drive users to make purchases (triggers) and the obstacles that prevent them from completing transactions (barriers).
THE BRIEF A leading healthcare provider aimed to evaluate patient satisfaction at clinics and hospitals across 31 cities and provinces in Vietnam. The objective was to identify the
THE BRIEF China’s Gen Alpha gamers are a rapidly growing group, and understanding them is essential. Born into a world of digital technologies, this generation will play a
THE BRIEF To capture what it feels like to be a local in the city and get deeper into the essence of what makes the city unique. OUR
Go(ing) Bananas What is there to research about bananas? Well, a lot actually! For a local Indonesian premium fruit company we set out to identify all the factors
Understanding the path to purchase Optimising targeting and user experience for an online lodging and accommodation brand. The brief China has the fastest-growing outbound tourism market in the
