THE BRIEF A leading company aims to develop a new product category. Since the product is innovative and unfamiliar in the market, hence the client would like to
THE BRIEF OUR APPROACH To address the client’s objectives, CLT was conducted with pre-recruitment. The main objective of CLT is to control the preparation procedure. The product tested
THE BRIEF A leading property developer aimed to create a new lifestyle beacon OUR APPROACH Qualitative focus group discussion (FGD) were conducted among shopping mall goers from different
THE BRIEF One major bank wanted to build more opportunity among its SME customers OUR APPROACH ReDesign approach was used to help understand pain points and more importantly
THE BRIEF A residential property developer would like to push out serviced residence targeting senior people. OUR APPROACH Qualitative focus group discussion among both active silver generations and
Many factors are at play in how people express themselves online. In Vietnam, a major social media platform saw an increase in platform policy violations by its users.
UX research to explore new features for a messaging app THE BRIEF Due to increased competitive threat, an online messaging app wished to explore ways to heighten the
