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Mall First Floor
Innovate & Design

A mall magnetizing strategy

THE BRIEF A leading property developer aimed to create a new lifestyle beacon OUR APPROACH Qualitative focus group discussion (FGD) were conducted among shopping mall goers from different

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Woman holding a welcome we are open sign
Innovate & Design

An opportunity for SME market

THE BRIEF One major bank wanted to build more opportunity among its SME customers OUR APPROACH ReDesign approach was used to help understand pain points and more importantly

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family picture
Innovate & Design

A resident for active silver gen

THE BRIEF A residential property developer would like to push out serviced residence targeting senior people. OUR APPROACH Qualitative focus group discussion among both active silver generations and

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Vietnam Social Media
Innovate & Design

Wait, is that allowed…?

Many factors are at play in how people express themselves online. In Vietnam, a major social media platform saw an increase in platform policy violations by its users.

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