THE BRIEF The client is considering a change in the material used for their existing adult diaper and seeks to evaluate whether the performance of the new material
THE BRIEF The automotive industry in Malaysia is increasingly competitive, with more brands entering the market in recent years. In such a dynamic environment, delivering exceptional customer experiences
THE BRIEF A leading FMCG would like to get deeper understanding towards sensory performance of their oyster sauce and the main competitors. The aim was to find out
THE BRIEF A leading travel booking application sought to gain deeper insights into how consumers interact with their platform during the travel planning and booking process. The aim
THE BRIEF To gather consumer’s feedback on the successfully launched model to guide improvements in future product developments and to stay competitive in the market. OUR APPROACH A
THE BRIEF To evaluate the appealing factors of client’s new model vs. competitors’ models in terms of designs, features, specifications and price sensitivity. To determine the most suitable
THE BRIEF To gauge preference of new colours and graphic designs of the new models. OUR APPROACH A Product Testing – Colour and Graphic Evaluation, paired with Usage
THE BRIEF To determine client’s brand positioning vs. competitors. To understand attitude & motivations in vehicle brands & models, customer loyalty as well as brand profile & purchase
THE BRIEF To ensure that customers are satisfied with their shopping and servicing experience, as well as to enhance customers’ experience at showroom and service centers. To make
THE BRIEF To ensure customers are enjoying excellent service with their sales and aftersales/ service process. OUR APPROACH A Customer Satisfaction Index (CSI) Survey was conducted through Computer
THE BRIEF To understand automotive market trend in Malaysia. To determine the demographic profiles of buyer status and vehicle types, as well as their purchase journey, vehicle usage
A people-focused approach to customer satisfaction Can’t get no satisfaction? Find out how InsightAsia’s clients are analysing huge customer bases without losing sight of individuals. Today, customers are
