THE BRIEF To understand automotive market trend in Malaysia. To determine the demographic profiles of buyer status and vehicle types, as well as their purchase journey, vehicle usage
A people-focused approach to customer satisfaction Can’t get no satisfaction? Find out how InsightAsia’s clients are analysing huge customer bases without losing sight of individuals. Today, customers are
THE BRIEF To apply our deep knowledge of running sensory panels to the development of a new cheese spread. To measure the improvement of each prototype, based on
