InsightAsia
  • Home
  • About Us
  • Our Work
  • News
  • Contact Us

Developing a new cheese spread

  • 4

THE BRIEF

To apply our deep knowledge of running sensory panels to the development of a new cheese spread.

To measure the improvement of each prototype, based on a broad spectrum of parameters. To identify sensory differences, both to competing brands and the existing formulation.

OUR APPROACH

Our trained sensory panel generated a system of criteria to judge each prototype.

This bespoke sensory vocabulary included appearance, aroma, taste, first bite and chew-down, isolating and analysing each individual stage of the experience.

THE OUTPUT

The depth with which our panel engaged with each aspect of the formula allowed us to pinpoint two underlying sensory dimensions.

We could also articulate exactly how each formulation differed from the competition and improved on the existing product.

These findings were passed onto the client’s R&D department to refine the product.

 

Our Latest Case Studies

Latest News

  • GoPay: largest market share and the strongest consumer loyalty
  • Case Study: Seeing it through their eyes
  • Research in the time of Covid. News Flash: Malaysia
  • CASE STUDY: RESEARCH DURING LOCKDOWN – YES, WE CAN!
  • Our newly renovated office and facilities in Bangkok

Archives

  • December 2022
  • August 2020
  • January 2019
  • October 2018

About InsightAsia

InsightAsia Headquarters
#06-05 Paya Lebar Square
60 Paya Lebar Road
Singapore 409051

Tel: +65 6338 4780
Email: [email protected]

OUR PRIVACY POLICIES

© 2023 InsightAsia. All Rights Reserved.

  • Home
  • About Us
  • Our Work
  • News
  • Contact Us

About InsightAsia

InsightAsia Headquarters
#06-05 Paya Lebar Square
60 Paya Lebar Road
Singapore 409051

Tel: +65 6338 4780
Email: [email protected]

Recent Posts

  • GoPay: largest market share and the strongest consumer loyalty December 8, 2022
  • Case Study: Seeing it through their eyes August 26, 2020
  • Research in the time of Covid. News Flash: Malaysia August 6, 2020
en_USEnglish
en_USEnglish