A mall magnetizing strategy
THE BRIEF A leading property developer aimed to create a new lifestyle beacon OUR APPROACH Qualitative focus group discussion (FGD) were conducted among shopping mall goers from different segments to capture their current expectations and unmet needs in order to identify key magnets serving different clusters. THE OUTPUT Clear key action plans were recommended based […]
An opportunity for SME market
THE BRIEF One major bank wanted to build more opportunity among its SME customers OUR APPROACH ReDesign approach was used to help understand pain points and more importantly concerns from running business. Product concepts were developed from this phase. In the later phase these concepts were validated via qualitative focus group discussion and in-depth interviews. […]
A resident for active silver gen
THE BRIEF A residential property developer would like to push out serviced residence targeting senior people. OUR APPROACH Qualitative focus group discussion among both active silver generations and key decision making care givers were conducted. This was aimed to understand different concerns, drivers and triggers in all aspects from product and service level to communication […]
