THE BRIEF
Describe what the client’s brief is.
What specific problem or challenge does the client aim to address by conducting this research?
OUR APPROACH
What is our thought process in tackling the problem?
Elaborate on the research design in detail Is it a multi-pronged or multi-phase study?
Why were these methods chosen? (e.g., quant, qual) in solving the client’s problem?
THE OUTPUT
What did we deliver to address the client’s brief?
How did the client apply or utilise the findings?