THE BRIEF
A leading property developer aimed to create a new lifestyle beacon
OUR APPROACH
Qualitative focus group discussion (FGD) were conducted among shopping mall goers from different segments to capture their current expectations and unmet needs in order to identify key magnets serving different clusters.
THE OUTPUT
Clear key action plans were recommended based on both current expectation and speculated trends to make sure the new shopping mall will be relevant and part of the mall goers life in different clustered emotional / behavioral based segments.
