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BrandIN: Insight Asia’s Brand Equity Model

Shopping for groceries

SenSumer: Sensory + ConSumer

Woman reading product descriptions

Shelf Test

Two men making coffee

CLT: Central Location Test

two woman holding shopping bags

On-site Observation & Exit Interview

Two people on a meeting with collegues

Online Communities

Family eating street foods

Consumption Landscaping

Female Tourist in Vietnam

September, 2024

Ethnography

Three woman holding shopping bags

September, 2024

Shop Along

Kids playing

September, 2024

PlayDate©

Woman smiling while reading on the phone

September, 2024

Thinking Room

E-commerce

September, 2024

Consumer Journey