Quantify your brand’s strength thru a agglomerative model that considers all elements of Brand Equity.
Advantages
- Simple and powerful Brand Equity Indicator.
- Agglomerative – breaks down equity into specific components so that you know where to focus.
- Post launch stage ; Continuous monitoring tool, know not just about your brand but also competition.
Process
- Primary tracking study research (can be ad-hoc dips or continuous tracking).
Output
- Equity scores.
- Brand Health monitoring.
- Diagnostics of Equity and Drivers of change aligned to your marketing activities.