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Car Clinic
Test & Monitor

Car Clinic

THE BRIEF To evaluate the appealing factors of client’s new model vs. competitors’ models in terms of designs, features, specifications and price sensitivity. To determine the most suitable

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Product Testing
Test & Monitor

Product Testing

THE BRIEF To gauge preference of new colours and graphic designs of the new models. OUR APPROACH A Product Testing – Colour and Graphic Evaluation, paired with Usage

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Brand Health Tracker
Test & Monitor

Brand Health Tracker

THE BRIEF To determine client’s brand positioning vs. competitors. To understand attitude & motivations in vehicle brands & models, customer loyalty as well as brand profile & purchase

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Mystery Shopper
Test & Monitor

Mystery Shopper

THE BRIEF To ensure that customers are satisfied with their shopping and servicing experience, as well as to enhance customers’ experience at showroom and service centers. To make

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Customer Satisfaction
Test & Monitor

Customer Satisfaction Survey

THE BRIEF To ensure customers are enjoying excellent service with their sales and aftersales/ service process. OUR APPROACH A Customer Satisfaction Index (CSI) Survey was conducted through Computer

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Malaysia Tall Building 1
Test & Monitor

Usage & Attitude Test

THE BRIEF To understand automotive market trend in Malaysia. To determine the demographic profiles of buyer status and vehicle types, as well as their purchase journey, vehicle usage

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Mall First Floor
Innovate & Design

A mall magnetizing strategy

THE BRIEF A leading property developer aimed to create a new lifestyle beacon OUR APPROACH Qualitative focus group discussion (FGD) were conducted among shopping mall goers from different

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Woman holding a welcome we are open sign
Innovate & Design

An opportunity for SME market

THE BRIEF One major bank wanted to build more opportunity among its SME customers OUR APPROACH ReDesign approach was used to help understand pain points and more importantly

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family picture
Innovate & Design

A resident for active silver gen

THE BRIEF A residential property developer would like to push out serviced residence targeting senior people. OUR APPROACH Qualitative focus group discussion among both active silver generations and

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Vietnam Social Media
Innovate & Design

Wait, is that allowed…?

Many factors are at play in how people express themselves online. In Vietnam, a major social media platform saw an increase in platform policy violations by its users.

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Rain drop on a leaf
Communicate

Etika Testimonial

Etika have been working with the InsightAsia Qualitative teams for more than 3 years thus far, and the working experience with the teams have been great both locally

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