THE BRIEF To understand automotive market trend in Malaysia. To determine the demographic profiles of buyer status and vehicle types, as well as their purchase journey, vehicle usage
THE BRIEF A leading property developer aimed to create a new lifestyle beacon OUR APPROACH Qualitative focus group discussion (FGD) were conducted among shopping mall goers from different
THE BRIEF One major bank wanted to build more opportunity among its SME customers OUR APPROACH ReDesign approach was used to help understand pain points and more importantly
THE BRIEF A residential property developer would like to push out serviced residence targeting senior people. OUR APPROACH Qualitative focus group discussion among both active silver generations and
Many factors are at play in how people express themselves online. In Vietnam, a major social media platform saw an increase in platform policy violations by its users.
A dairy packaging study The task A packaging design study for sweetened condensed milk and evaporated milk in Vietnam, Thailand and the Philippines, to inform and guide regional
Etika have been working with the InsightAsia Qualitative teams for more than 3 years thus far, and the working experience with the teams have been great both locally
Go(ing) Bananas What is there to research about bananas? Well, a lot actually! For a local Indonesian premium fruit company we set out to identify all the factors
Case study: Launching and growing an established brand in a new region THE BRIEF To expand a global chocolate brand into South East Asia where existing brand presence
Understanding the path to purchase Optimising targeting and user experience for an online lodging and accommodation brand. The brief China has the fastest-growing outbound tourism market in the
UX research to explore new features for a messaging app THE BRIEF Due to increased competitive threat, an online messaging app wished to explore ways to heighten the
A people-focused approach to customer satisfaction Can’t get no satisfaction? Find out how InsightAsia’s clients are analysing huge customer bases without losing sight of individuals. Today, customers are
