Discover
Premium Bananas Indonesia
Go(ing) Bananas What is there to research about bananas? Well, a lot actually! For a local Indonesian premium fruit company we set out to identify all the factors
June, 2024
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Communicate
Expanding a global chocolate brand in SE Asia
Case study: Launching and growing an established brand in a new region THE BRIEF To expand a global chocolate brand into South East Asia where existing brand presence
June, 2024
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Discover
Understanding the Chinese tourism market
Understanding the path to purchase Optimising targeting and user experience for an online lodging and accommodation brand. The brief China has the fastest-growing outbound tourism market in the
June, 2024
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Innovate & Design
Exploring new messaging app features
UX research to explore new features for a messaging app THE BRIEF Due to increased competitive threat, an online messaging app wished to explore ways to heighten the
June, 2024
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Test & Monitor
Building strong customer relationships
A people-focused approach to customer satisfaction Can’t get no satisfaction? Find out how InsightAsia’s clients are analysing huge customer bases without losing sight of individuals. Today, customers are
June, 2024
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Test & Monitor
Developing a new cheese spread
THE BRIEF To apply our deep knowledge of running sensory panels to the development of a new cheese spread. To measure the improvement of each prototype, based on
June, 2024
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