Identify distinct customer segments based on these characteristics.
- Demographic characteristics of our target customers (age, gender, income, occupation).
- Psychographic attributes (lifestyle, values, attitudes).
- Behavioral patterns (purchase frequency, channel preferences).
Advantages
- Targeted marketing: tailor marketing efforts & strategies to targets i.e. communications and promotions .
- Improve satisfaction: better and anticipate consumers needs by offering products, services, and experiences that align with each segment’s preferences.
- Optimization: helps businesses allocate resources more efficiently by focusing on the most profitable segments.