Case study: Launching and growing an established brand in a new region
THE BRIEF
To expand a global chocolate brand into South East Asia where existing brand presence was negligible or non-existent.
OUR APPROACH
A multi-stage project starting with an exploration of latent brand perceptions through brand development sessions with consumers and culminating in cross border client workshops.
OUTPUT
Collaboratively crafted, locally and regionally relevant communication concepts for the brand.
