Placement of products in-home to evaluate usage and usability issues for refinement, improvement and new product development.
Advantages
- Natural usage setting to interact with product under real circumstances.
- Provides time over extended period for repeated usage to identify any product related issues or areas of improvement.
- Allows for thoughtful consideration and comparison with regular product for evaluative feedback.
Applications
- Seeking product improvement opportunities – performance, fragrance, texture, color, flavor, stability, ease of use /user friendly, function.
- Developing new products, seeking new application opportunities, identifying usage occasions.
- Verifying preference changes over regular usage.
Process
- Home placement for at least 1 week depending on product usage cycle, e.g.: laundry may not be done on daily basis requiring longer placement to ascertain detergent performance.
- Can record experience in photos.
- Pre-developed diary to be filled in with every usage to record experience.
- Follow up with qualitative groups for comparative perspectives, rationalizations.
Output
Detailed findings on usage experience, opportunities for improvement and recommendations, with photos, ~50 slides PowerPoint format.