A consulting and research product to partner with the client for brainstorming and ideation on business challenges and opportunities. Leveraging the experience of client functional teams and agency specialists.
Advantages
- Allows client involvement in new thinking while making valuable contribution to market understanding and ensuring that any previously identified pitfalls are avoided.
- Client is fully invested in new way forward for business, category and brand development.
- Agency specialists bring external perspective and broad market experience.
Applications
- Considering and developing new initiatives, strategic issues, creative paths.
- Seeking consensus on way forward and buy in from functional teams.
Process
- Can be prior to or following consumer research.
- Involves relevant branches of the client group – marketing, sales, R&D, operations, ad and other external agencies… for holistic view and input.
- Usually, 1 or 2 days depending on issue at hand.
- Agenda prepared in advance and endorsed by client.