Fundamental to understanding category usage habits and attitudinal segments that populate the category.
Advantages
- •To free children’s mind from school and homework, we propose the PlayDate© to be conducted after school. This typically sets the child’s mind set into play mode and not need to worry about homework and allows for the most insightful findings.
- •We would recommend limiting each PlayDate© to a maximum 1 hour as children tend to lose concentration in longer discussions.
- •We will spend longer time in ice-breaking because it is crucial for the children to get to know each other before they are willing to share thoughts and opinion with each other.
- •Throughout the Playdate, we will slot in games and activities whenever necessary to maintain the level of excitement and instill high anticipation.
- •Simple words/phrases and fancy props/artworks will be used during the PlayDate© to allow the children to be able to relate to the questions asked.
- •We will also be encouraging responses and participations by giving out healthy candies and treats to encourage and to rewards.
Applications
- •Children were comfortable and at ease in an engaging PlayDate© session conducted by two moderators.
- •Projective technique allows children to be expressive and give valuable feedback and opinion.
- •Attentive children in a PlayDate© session.