An innovative, fast methodology designed to shortlist concepts without compromising on robustness.
Advantages
- 3S: Speed, Simple and Strong.
- Balanced Incomplete Design to ensure respondents are not overburdened with concepts to evaluate.
- Tablet based for quick turnaround.
- Set of 6 questions (Relevance, Uniqueness, Credibility, Perceived Expensiveness, Overall Opinion/Purchase Intention, Brand Fit) using standard scales benefiting comparison across studies.
- One Number Score for Concept Performance using RUC Index.
- Clear and concise outputs: all concepts plotted in a 2X2 matrix – Value drivers, Volume drivers, Niche warriors and Forget it.
Applications
- •Early stage of innovation process.
Process
- Primary research using Concept testing questionnaire (offline via tablet survey).