THE BRIEF
To gauge preference of new colours and graphic designs of the new models.
OUR APPROACH
A Product Testing – Colour and Graphic Evaluation, paired with Usage & Attitude Test (U&A) is conducted via Central Location Test (CLT).
Respondents are invited to the CLT location to evaluate the new colours and graphic designs of the new models.
THE OUTPUT
Client is able to identify the most preferred colour and design of the new models – giving client a clear direction on their new product launch.
