THE BRIEF
To capture what it feels like to be a local in the city and get deeper into the essence of what makes the city unique.
OUR APPROACH
Focus group discussions were conducted with millennials from diverse creative backgrounds to gain deeper insights into their unique perspectives and sources of inspiration. Creative individuals excel at crafting compelling stories, igniting fresh ideas, and refining existing ones.
THE OUTPUT
A collection of fascinating stories and narratives connected to various unique locations within the cities for client to further their marketing campaigns.