A sensory analytics tool that integrates consumer feedback and expert panel evaluation to diagnose product performance and provide directions for improvement.
Advantages
- Avoids multiple iterations of product development and testing by using analytics to provide the best/optimized product profile.
- Key benefit is in being early to the market.
- And, substantially reduced development costs.
Applications
- As part of a new launch/re-launch of brands.
- Can be an inherent part of the ongoing R&D work.
Process
- Consumer research to evaluate products on hedonistic variables.
- Expert panel evaluation of the products, being more descriptive in nature.
- Integration of both using analytical techniques to understand product preference drivers and simulation to understand how likeability will change with changes in product formulation.
Output
Research findings and Software Simulator to evaluate new product offerings.