InsightAsia’s ONLINE interactive board, designed for qualitative dialogue, investigation, ideation and co-creation.
Advantages
- Utilizing the strength of Internet, it uses specialized and secure web based software which allows respondents to log onto a password-protected board.
- A qualified moderator leads the dialogue by posting questions and sharing stimulus materials.
- Consumers share their thoughts and feelings by uploading pictures, videos and reacting to others’ materials, engaging together.
- Private questions for deeper investigation can be sent to follow up on interesting comments.
- Clients are invited to view the on-going discussion and provide feedback.