Research to understand the right route for a new packing design that communicates the brand’s new positioning. Key objectives were to ensure the new packaging design has a positive impact on visibility and attractiveness on shelf.
InsightAsia conducted a packaging design study with eye tracking. The eye tracking allowed us to measure the impact of the potential new designs on consumers, literally by seeing it through their eyes.
The results of this study clearly showed how the potential new packaging will perform, impact on the shelf, and which elements could be improved in line with their new positioning.